Categories: OLD Media Moves

Business reporting pet peeves

The Analytical Wealth blog has a great list of business reporting pet peeves that should be required reading for any business journalist.

Here are a few:

  1. Calling companies like Wal-Mart and Target competitors even though they have dramatically different customer demographics, just because they’re both retailers. No one calls BMW and Hyundai competitors and they both sell cars, why do the same with Wal-Mart and Target?
  2. Rarely noting that the YoY customer spending increases (for the past year or so) have been less then the YoY increase in  inflation, thus rendering the so called “increases” null and void.
  3. The consistent focus on automaker market share when there is very little relationship between market share and profits, because selling 1 car for $X in profit is better than selling 5 cars for $0.5X in profit.

Read more here.

View Comments

  • Target and Wal-mart seem like competitors to me. If you open a Target next to a Wal-Mart, you would find that some Wal-Mart customers will immediately switch to Target. Others will shop at both. Some will stick with Wal-Mart. If you've been to both, you'll note there's pretty heavy overlap in the products sold there. But like any other retailers, the stores try to distinguish themselves from the pack.

    Take another example. Satellite and terrestial radio have different demographics -- satellite radios users are more affluent, for instance -- but they are most certainly competitors.

  • How about not understanding business accounting 101 and reporting net loss as the news even though on a cash flow basis, the company actually made money?

    Or attributing daily fluctuations in stock indexes to some news event, when the most likely explanation for the change is mere random variance, especially when the changes are not statistically significant.

    Reporting job loses as layoffs when it's merely not replacing open positions.

  • I guess it makes sense that an inability to multiply is not one of that blogger's pet peeves.

    The article says:

    >> selling 1 car for $X in profit is better than selling 5 cars for $0.5X in profit.
    HUH?
    1 * X = X
    5 * .5X = 2.5X
    Isn't 2.5X in profit "better than" 1X in profit?

  • From the longer list on the link, I'd add my pet peeve of reporting foreclosures by saying X number of families lost their homes when: foreclosure is a legal process that CAN lead to repossession; not all foreclosed homes are primary residences; and a portion of those foreclosed homes belonged to investors rather than families.

Recent Posts

The Information hires Brown as senior finance editor

The Information has hired Ken Brown as senior finance editor. Brown was previously at the…

14 hours ago

Globe and Mail seeks a New York correspondent

The Globe and Mail is seeking a New York correspondent to report from the heart…

15 hours ago

Bloomberg Industry union: We want respect

The union that represents editorial staffers at Bloomberg Industry Group sent issued the following in…

16 hours ago

City AM is ending its Monday print edition

City AM, a publication covering London business news, has confirmed it is ending its Monday…

17 hours ago

Johnson says goodbye to WSJ colleagues

Kimberly Johnson, former election editor at The Wall Street Journal, wrote a goodbye email to…

17 hours ago

X hires former WSJ editor Stoll to lead partnerships

X has hired John Stoll, a former editor and Detroit bureau chief at The Wall…

20 hours ago