Business mags try new platforms

BusinessWeek has begun providing mobile content with the launch of BusinessWeek Mobile Edition, available free of charge at www.businessweek.mobi.

According to the release, this deal makes Business Week the first global magazine to utilize the .mobi domain and will incorporate the best of BusinessWeek magazine and BusinessWeek.com with an interface adapted for portable devices like smartphones, PDAs and other handheld computers.

Microsoft Windows Mobile will be the exclusive on-screen advertiser for the new product offering and will be integrated into the BusinessWeek Mobile Edition advertising campaign.

“BusinessWeek Mobile Edition presents an ideal platform for providing professionals with timely insight when, where, and how they want it and for our launch sponsor, Windows Mobile, to reach this ‘on-the-go’ audience,� said BusinessWeek.com Senior Vice President and General Manager Roger Neal.

Read more here.

Meanwhile, Forbes.com has teamed up with Podbridge, an audio and video podcast advertising platform, in an exclusive podcast agreement. Podbridge will be the sole provider of audience measurement tools and ad insertion services for all of the site’s podcasts, allowing it to include dynamically inserted targeted ads and gain insight into podcast consumption.

The Podbridge system offers audience metrics like the number of actual “plays� and user opt-in demographics. Advertisers can control the insertion of ads within specific content and achieve precise targeting.

Read more about the Forbes deal here.