Business leaders tune out what they don't believe in biz media

A SmartBrief on Leadership survey released Wednesday shows that nearly three out of every five business executives who believes that the business media sensationalizes coverage still read stories, but they filter out what they need.

Another 17 percent believe that they are not getting accurate information from any source, while 15 percent state that they still trust a couple of business media sources to be accurate.

Another 8 percent say they look to people outside of the media for their information.

Eva Schmatz, president of Summus Limited, writes, “The majority, 59%, consult a variety of sources to “filter out what I need,” indicating that most business news consumers have devised this work-around to get the truth. They have to read and listen to more to get less. Is this another culprit in our struggle with information overload?”

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