Business Insider’s site in South Africa has launched

The South African edition of Business Insider went live on Friday

Business Insider South Africa has been launched in partnership with Media24.

Editor Helena Wasserman has more than 20 years’ experience on some of the country’s leading business titles, including Finweek, Fin24 and Sake24.

Her associate editor Phillip de Wet was previously with Mail & Guardian, and is an award-winning journalist known for his sharp analysis of current affairs.

Bruce Whitfield, one of South Africa’s most prominent journalists, will be one of the contributors to Business Insider South Africa.

“With a young and ambitious population, South Africa is an ideal market for Business Insider’s fast-moving and empowering content,” said Wasserman in a statement. “Its rapidly expanding middle class is yielding a new generation of executives, who are early adopters of technology and hungry for information on innovation and strategy.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.