Business Insider’s site in South Africa has launched

The South African edition of Business Insider went live on Friday

Business Insider South Africa has been launched in partnership with Media24.

Editor Helena Wasserman has more than 20 years’ experience on some of the country’s leading business titles, including Finweek, Fin24 and Sake24.

Her associate editor Phillip de Wet was previously with Mail & Guardian, and is an award-winning journalist known for his sharp analysis of current affairs.

Bruce Whitfield, one of South Africa’s most prominent journalists, will be one of the contributors to Business Insider South Africa.

“With a young and ambitious population, South Africa is an ideal market for Business Insider’s fast-moving and empowering content,” said Wasserman in a statement. “Its rapidly expanding middle class is yielding a new generation of executives, who are early adopters of technology and hungry for information on innovation and strategy.”