Insider Inc. — parent company of Business Insider and general news spin-off Insider — is reorganizing the editorial teams under three divisions: business, news and lifestyle, reports Lucinda Southern of Digiday.
Southern writes, “The goal: to enable each editorial team to narrow their focus while making its editorial mandate more easily understandable for audiences and advertising clients.
“‘We’re simplifying and streamlining the organization,’ said Henry Blodget, CEO and editor of Insider. ‘This has been the overall vision for the last five years, and this is another step in that direction.’
“Last year, some BI editorial teams — politics, news and military/defense — moved over to the Insider team in efforts to further distinguish between the two. The two core brands will remain, but internally these verticals will be more clearly defined to avoid any confusion. Business Insider will continue to cover executive news and lifestyle. While general news, politics, and lifestyle — including travel and food — will fall under the Insider umbrella. Although there will still be a cross-pollination of content between the two brands.”
Read more here.
