Julia La Roche, a senior reporter at Business Insider, has been hired at Yahoo Finance to cover finance.
She will start May 2 and will cover Wall Street culture, investing, hedge funds, banks and private equity.
She joins Sam Ro, who was a deputy editor at Business Insider but left in February to become Yahoo Finance’s managing editor.
Yahoo Finance has been one of the bright spots at the online company, which is currently for sale. Yahoo Finance had 54.7 million unique visitors in February 2015 and 78.1 million unique visitors in February 2016, a 43 percent increase.
La Roche joined Business Insider in August 2011 after working at CNBC.com. La Roche is a graduate of the UNC-Chapel Hill School of Journalism and Mass Communication.
While at UNC, she contributed to the award-winning student-run newscast “Carolina Week” as a reporter.
La Roche is a member of the New York Junior League. She also volunteers with Project Sunshine and is a mentor to an area high school student via Futures & Options.
