Nicholas Carlson of Insider writes about how the Business Insider website now has 1.6 billion video views a month, making it the eighth largest website in terms of video.
Carlson writes, “Not everything worked: breaking news, for example, did not catch on. We also struggled with politics. Some videos took off, however.
“In December 2015, we felt that we had experimented enough that we could finally decide what we were going to be going forward.
“We wanted to tell stories our readers love, and one metric for that is popularity. So our first step was to look at our 80 most popular videos. We categorized them by topic.
“Then we looked at those topics and considered which we wanted to tell stories about.
“Some of our most popular videos were on topics that didn’t feel right for our newsroom. Yes, videos about war machines, violent crime, politics, and news of the weird, were popular.
“But they didn’t move us.
“We decided that we would be a publication for, by, and about people who believe life is an adventure. We would tell stories for people who try new foods, travel the planet, and fight for what’s right.”
Read more here.
