OLD Media Moves

Business Insider up to 20 million monthly visitors in Europe

June 13, 2017

Posted by Chris Roush

business-insider-logo_full_600Business Insider now has 20 million monthly unique visitors across its European websites and plans to launch another one in Spain later this year, the company disclosed Tuesday.

Business Insider has seven localized European editions — United Kingdom, Netherlands, France, Germany, Nordics, Poland, and Italy.

Over the last two years, Business Insider has expanded across Europe beginning in 2014 with the launch of a UK edition.

Many of Business Insider’s local language editions are licensing partnerships with leading European publishers, including Grupa Onet in Poland, Bonnier Media in the Nordics, GEDI Gruppo Editoriale in Italy, Z24 in the Netherlands, Prisma Media in France, and Germany’s Finanzen.net, which shares parent company Axel Springer with Business Insider.

Business Insider across Europe is focused on delivering better, more relevant digital content for readers, and great engagement for our advertising clients,” said Julian Childs, managing director of Business Insider UK and IMEA, in a statement. “The unique combination of global reach and localized content provides readers and viewers with native language business news – in Business Insider’s singular style – on our own platform and distributed across its powerful social media distribution platform.”

The largest European market is the United Kingdom, which has approximately 7 million monthly unique visitors. In the United States, Business Insider reached a high in October 2016 with 82 million monthly unique visitors.

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