The show features business news and digital storytelling. The premiere of Business Insider Today streams live today at 5 p.m. ET on Facebook.
Business Insider founder Henry Blodget will be one of the anchors, as will Sara Silverstein. They both anchored “The Bottom Line,” a recent business show produced by Business Insider.
“New video platforms – especially Facebook Watch – give us great potential to tell business stories in an exciting new way,’ said Nicholas Carlson, global editor-in-chief of Business Insider, in a statement.
“‘Business Insider Today’ brings Business Insider to life in video. The show combines the compelling content of traditional TV news magazines with a pace, format, and visual style made for how people consume content today: on their devices and via social platforms like Facebook.”
Each episode of “Business Insider Today” is eight minutes long and will cover a broad mix of business stories, including company and executive profiles, trends, and looks at popular, emerging and under-the-radar brands.
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