Categories: OLD Media Moves

Business Insider ramps up global expansion

Business Insider, fresh off expanding with Polish and Nordic sites, plans a French version later this year and it’s been in talks with nearly a dozen other markets, including the Netherlands, writes Shan Wang of Nieman Lab.

Wang writes, “On the editorial end, new international editions that launch have access to the feed of original Business Insider content. They get licensing assistance. There’s training around analytics and SEO. They get social media help, whether it’s Facebook or Twitter or other platforms that are more dominant in a given country. ‘The translation issue is still something we’re working on,’ Salazar said, but many of the international editions still publish in English (the new Nordic edition, for instance), so content-sharing is relatively straightforward.

“To handle the commercial side of this international expansion, Business Insider hired a partner manager dedicated entirely to supporting the international editions on issues outside of editorial. And leading up to each launch, an editor is sent to a country to offer guidance on hitting the right ‘style and voice.’

“‘We send editors over to that local newsroom, and they stay in touch with that edition. It stays close to their hearts,’ Salazar said. ‘When we sent an editor from New York to Poland ahead of the Polish launch, she ended up having a very positive experience, and came back and felt invested about the success of that edition.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

9 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

9 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

9 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

10 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

10 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

10 hours ago