Insider Inc., the Business Insider publisher, announced this week the launch of a news bureau in Singapore, with four reporters and a salesperson, reports Lucinda Southern of Digiday.
Southern reports, “The global hub will publish English-language content. Outside of New York, the publisher opened its London bureau in 2014, where it now has over 100 staffers.
“Insider has had its sights on Asia Pacific to expand its tech and business coverage for some time. The Singapore launch was pegged for the first half of this year, pushed back due to coronavirus. Roughly 10% of its audience already comes from APAC, approximately 22 million monthly active users, the publisher said.
“‘Getting 24/7 coverage is important as we start to be a much bigger international news brand,’ said Julian Childs, svp and regional managing director, Europe, the Middle East and Africa and Asia Pacific at Insider, Inc. ‘As a business, we’re about hiring journalists. If that’s the core mission, stopping the growth engine is the worst thing you can do, you end up treading water. If you’re treading water in the old environment, you’re really going to struggle in the new. What this has done is concentrate the focus even more.'”
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