Categories: OLD Media Moves

Business Insider parent launching Insider TV

Insider Inc., the parent company of Business Insider and its lifestyle sibling Insider, announced Monday the fall launch of Insider TV aimed at a millennial audience.

The channel will launch on popular video platforms such as Roku, Apple TV, and Amazon Fire.

“Digital is the new primetime TV, and our goal is to be ready for the radical shift in how video ads will be purchased as well as consumed,” said Pete Spande, chief revenue officer of Insider Inc., in a statement. “Linear TV continues to lose ground as new audiences are accustomed to viewing the content they want in a new way.

Insider Inc. has more than 3 billion video views each month, making it one of the world’s leading producers of video content.

Insider Inc. reaches an average of 19 million U.S.-based viewers each day, which includes nearly half of all U.S.-based millennial men and two-thirds of all millennial American women, according to Nielsen’s Digital Content Ratings.

Insider Inc. regularly produces hugely popular videos that are shared and viewed by many tens of millions of viewers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.