Alpert writes, “The immediate challenge for Tech Insider is that it will be joining a crowded tech media space that has already shown signs of consolidation. In March, the tech blog Gigaom shut down after being unable to pay back its creditors. Two months later, Vox Media acquired the 18-month-old tech news site Re/code. That same month, Verizon Communications Inc. agreed to buy AOL Inc., parent of tech sites TechCrunch and Engadget.
“Mr. Blodget said Tech Insider will attempt to distinguish itself by focusing on innovation, science and space rather than purely on the tech industry. ‘This won’t be a gadget blog,’ he said. Coverage of tech companies will continue to be done under the auspices of Business Insider.
“The launch date for the general news site – which is preliminarily being called The Insider – has yet to be determined, Mr. Blodget said. The new site will focus on news, food and entertainment, but will also be entering a crowded market where sites like BuzzFeed, DailyMail.com and Mashable have strong presences, as well as traditional news organizations like the New York Times and Washington Post.”
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