Categories: OLD Media Moves

Business Insider launches “Household Name” podcast

Business Insider and top podcast listening service and content network Stitcher announced Wednesday the launch of a new podcast series, “Household Name,”which explores offbeat stories about some of the most popular brands.

Launching Wednesday, the show is available through the Stitcher app, Apple Podcasts, and other podcast platforms.

In the series, Business Insider’s Dan Bobkoff examines some of today’s most ubiquitous brands to uncover tales of tragedy, love, strange histories, unintended consequences, and accidental success.

Bobkoff also looks at how these brands have changed our lives — for better or worse.

Season one of “Household Name” looks at how TGI Fridays grew out of the sexual revolution as perhaps America’s first singles bar; the tragic story behind Charles Shaw, a pioneer of Napa wine whose name became better known as “Two Buck Chuck” at Trader Joe’s; and how how Donald and Ivana Trump saved stuffed-crust pizza.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.