Categories: OLD Media Moves

Business Insider hires head of BI TV to create more shows

Erica Berenstein

Nicholas Carlson, global editor in chief of Business Insider, sent out the following announcement on Tuesday:

Team!

I’m excited to announce that we’ve hired Erica Berenstein into a new role we just created, Head of BITV. She will report directly into me.

Erica’s mission is to help us replicate the success Barbara Corbellini Duarte and team have had on Business Insider Today on with more BI shows on more platforms.

She’s also going to bring video to BI Prime in a whole new way.

Before joining us, Erica worked at the Wall Street Journal and the New York Times. She also taught video storytelling at Columbia Journalism School and CUNY.

We’re particularly excited by Erica’s work at the Times, where she managed to convince hundreds of reporters to work with the newspaper’s video team. We hope to develop that kind of cooperation here.

As soon as you meet Erica, you’ll see she’s energetic, thorough, and extremely smart.

We’re so excited to have her!

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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