Business Insider hires Atkinson as chief media correspondent

Claire Atkinson

Business Insider has hired Claire Atkinson as its senior media correspondent.

She will start in November.

She has been at NBC News for the past three years as senior media editor.

Atkinson previously was at The New York Post, where she covered the main media conglomerates, the music business, sports technology and advertising.

She has written about the global media industry for more than 20 years. Her reporting credits include Variety, Broadcasting & Cable and Hollywood Reporter.

Atkinson has covered the Oscars, Sun Valley mogul camp, the Sundance Film Festival and the Cannes Lions advertising festival. She traveled all over Eastern Europe reporting on the emerging markets for American television programming during the ’90s.

Before joining Advertising Age in December 2002, Atkinson was a freelancer for three years in the UK, writing for the British edition of Entertainment Weekly, The Express, The Independent, and the Observer, among others. Before that, she was an associate editor in London for UK’s edition of Mediaweek.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.