Business Insider has more readers than WSJ

Henry Blodget, the founder and editor of Business Insider, writes about some recent data comparing the business news site to other business news media.

Blodget writes, “Earlier this month, the folks at DLD were kind enough to ask me to give a presentation on digital storytelling. In my deck, I included some secret BI information. On the theory that you, our readers, might also be interested, I’ve published the presentation below.

“There are a lot of slides, but few words, so it should be an easy flip-through.

“Here are some highlights:

• Business Insider is now larger than the Wall Street Journal. According to Comscore, our total U.S. readership last month, desktop and mobile, was 23 million people. The Journal’s was about 20 million. Thank you very much for reading us!

• We’re reaching the next generation of leaders — the digital generation. By design, we have a younger readership than most legacy business publications. Our average readers are in their mid- to high 30s, as compared to the mid-40s and up.

• Our international readership is also growing rapidly, and BI Australia, which launched 9 months ago, is already the No. 1 business site in the country. Globally, we are now read by more than 40 million unique visitors per month. We are fortunate to already have a boatload of enthusiastic readers in Europe, and we will be opening a newsroom in London later this year.