Patel writes, “Business Insider’s three YouTube channels — Business Insider, Tech Insider and Insider — generated 139 million YouTube video views in June, up from 11 million video views in June 2016, according to Tubular Labs. The growth was organic, too, as Business Insider did not pay for subscriber acquisition or views, said Nicholas Carlson, editor-in-chief of Insider, BI’s distributed-media brand.
“Business Insider’s YouTube growth is also not the result of a new content strategy involving the creation of original vlogs, hosted series, animated explainers and other formats known to perform well on YouTube. Instead, Business Insider is putting the same videos on Facebook and YouTube.
“‘A lot of people look at Insider and think, ‘Oh, you’re good at doing Facebook videos because you’ve clearly gamed Facebook,’’ said Carlson. ‘No, what we’re doing is building a type of video that people love to watch on their phones, and that happen to be available on whatever platform they’re using to watch video.'”
Read more here.
Lauren Clason, a health care reporter for Congressional Quarterly and Roll Call, left this week…
The Dallas Morning News seeks an ambitious and versatile editor to drive our business coverage to…
The Bloomberg News Data Visualization team is seeking a Data Visualization Reporter who uses illustrations…
The U.S. ambassador to the United Nations has lambasted Russia over its continued detention of…
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…