A story on its website states, “In bringing Business Insider to the French market, ‘we look forward to working closely with Prisma Media, leveraging their digital and editorial excellence, to develop Business Insider as an innovative brand in France,’ BI’s CEO, Henry Blodget, said in an official press release about the partnership.
“BI already has a large readership in France and we’re eager to see Prisma Media grow BI’s French audience by creating a site that combines translated stories from the US, UK, and other international editions along with original French articles.
“When it formally launches, BI France will be in good company. The site marks the tenth international edition of BI: In addition to the original American version, BI is also published in the UK, China, Australia, India, Malaysia, Singapore and Indonesia. Germany and Poland are slated to join this roster in Q4 of 2015.”
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