Categories: OLD Media Moves

Business Insider France to launch in 2016

Business Insider will launch a website in France in early 2016.

A story on its website states, “In bringing Business Insider to the French market, ‘we look forward to working closely with Prisma Media, leveraging their digital and editorial excellence, to develop Business Insider as an innovative brand in France,’ BI’s CEO, Henry Blodget, said in an official press release about the partnership.

“BI already has a large readership in France and we’re eager to see Prisma Media grow BI’s French audience by creating a site that combines translated stories from the US, UK, and other international editions along with original French articles.

“When it formally launches, BI France will be in good company. The site marks the tenth international edition of BI: In addition to the original American version, BI is also published in the UK, China, Australia, India, Malaysia, Singapore and Indonesia. Germany and Poland are slated to join this roster in Q4 of 2015.”

Read more here.
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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