Business 2.0 staff told that September issue won't be the last

Nat Ives of Advertising Age reports that Time Inc. business magazine Business 2.0, which many believed would be killed after its September issue, has gotten a temporary reprieve.

Apparently the Facebook group — which now has more than 2,000 members, including the Talking Biz News administrator — created to save the magazine had some effect.

Ives wrote, “Offers to buy Business 2.0 have begun arriving at Time Inc., although it’s not clear whether any are sizeable or serious enough to provide a real alternative to shutting down. Time Inc. could also decide not to try a sale and instead fold some of the magazine’s talent and editorial into Fortune.

“A spokeswoman for the Time Inc. Business and Finance Group said Time Inc. is still considering what to do. ‘The Facebook reaction is a great example of an impassioned reader base using the web to make its voice heard and is a testament to the excellence of Business 2.0’s reporting,’ she said. ‘While we haven’t come to any final decisions, we’re committed to finding a way to provide its readers with the innovative business coverage they’ve come to expect.'”

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