Nat Ives of Advertising Age reports that Time Inc. business magazine Business 2.0, which many believed would be killed after its September issue, has gotten a temporary reprieve.
Ives wrote, “Offers to buy Business 2.0 have begun arriving at Time Inc., although it’s not clear whether any are sizeable or serious enough to provide a real alternative to shutting down. Time Inc. could also decide not to try a sale and instead fold some of the magazine’s talent and editorial into Fortune.
“A spokeswoman for the Time Inc. Business and Finance Group said Time Inc. is still considering what to do. ‘The Facebook reaction is a great example of an impassioned reader base using the web to make its voice heard and is a testament to the excellence of Business 2.0’s reporting,’ she said. ‘While we haven’t come to any final decisions, we’re committed to finding a way to provide its readers with the innovative business coverage they’ve come to expect.'”
Read more here.Â
Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…
This position will be Hybrid in the office/market 3 days per week, and those days…
The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…
The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…
Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…
Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…