Arif Durrani of MediaWeek interviewed Adam Freeman, Bloomberg Media’s first managing director for Europe, the Middle East and Africa, about the launch of Bloomberg Business in England in March.
Durrani writes, “After six months of planning, Freeman, who became Bloomberg Media’s first managing director for Europe, the Middle East and Africa in May last year, is about to launch his first ‘game-changing’ initiative.
“‘BloombergBusiness.com launched in the US this week, and we will launch a local-version BloombergBusiness.co.uk in March,’ he says. ‘We’ve never done anything like it before.’
“Nate Lanxon, a former editor of Wired.co.uk, has been hired to spearhead the editorial operation, which will have a broader business remit to provide content and context beyond the group’s financial heartland to include verticals such as technology, science and even media.
“It promises to make Bloomberg more of a direct competitor to the established business publishers – the Financial Times, The Wall Street Journal – as well as burgeoning start-ups such as Business Insider and Mashable.”
Read more here.
