Faife writes, “Of the 22 outlets who replied conclusively, 12 of them—more than half the total—were willing to publish paid content without disclosing it as such.
“This is a big claim to make, so where there was any doubt we asked for clarification in a follow-up email. Only the websites that unambiguously offered to publish native content, unlabelled, for a price are included in the total. So not included in the count are two outlets that hinted at being willing to do so under certain conditions, but did not ultimately confirm it. Add those two, and the total would be 14 out of 24, or 58 percent.
Read more here.
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