OLD Media Moves

Bold TV is aiming at millennials with biz news show

May 26, 2017

Posted by Chris Roush

Bold BusinessSarah Fielding of Bustle writes about Bold TV, a news channel that broadcasts on Facebook and aims at a millennial audience with a business news show.

Fielding writes, “Since its launch in 2015, Bold TV’s programming has focused primarily on politics — and now, it’s branching out into new territory. Bold Business takes an apolitical dive into diversity in business, something that more traditional programming has lacked in the past. ‘We launched Bold Business to fill a void in the marketplace for content that embraces diversity in every sense of the word: economic, racial, gender, geographic, generational,’ Carrie Sheffield, founder of Bold, tells Bustle. ‘We are saddened by the various silos we see in society, where feelings of distrust abound. However, at Bold Business we embrace this historic time when we can pop our bubbles […] to create new understanding and empathy.’

“Sheffield is a host of the show, alongside Bold Business editor David Grasso and Bookstr CEO Sarah Hill. Samara Lynn, technology editor at Black Enterprise, and Selena Hill, associate digital editor at Black Enterprise, also appear as guest anchors.

“Bold Business focuses on what Millennials are really looking for in their careers, based on data collected from a wide range of surveys. Two such focuses are how to maintain a work-life balance, and finding work you are passionate about. In just three short years Millennials will make up 50 percent of the global work force, according to professional service network PwC.”

Read more here.

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