Bloomberg’s TicToc to expand into other languages

Max Willens of Digiday interviewed Bloomberg Media CEO Justin Smith about the company’s plans for 2019.

Here is an excerpt:

What’s the goal for the new businesses in 2019?
TicToc was profitable in our first year. A number of these businesses actually started off without requiring a large amount of capital, and that’s because they were started on marketing or repurposing assets from the foundational core business.
We’re looking to distribute TicToc content on a number of other platforms for the first time. Twitter will remain the core partner, but we’re going to be going directly to our audience via a new TicToc website, a new TicToc app. We’re going to be looking at a broader array of platforms, including OTT platforms.
The second major strategic direction is to globalize TicToc’s business and look at launching regional editions: both English-language regional editions and local language. We’re likely to make an announcement in the next month on those.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.