Max Willens of Digiday interviewed Bloomberg Media CEO Justin Smith about the company’s plans for 2019.
Here is an excerpt:
What’s the goal for the new businesses in 2019?
TicToc was profitable in our first year. A number of these businesses actually started off without requiring a large amount of capital, and that’s because they were started on marketing or repurposing assets from the foundational core business.We’re looking to distribute TicToc content on a number of other platforms for the first time. Twitter will remain the core partner, but we’re going to be going directly to our audience via a new TicToc website, a new TicToc app. We’re going to be looking at a broader array of platforms, including OTT platforms.
The second major strategic direction is to globalize TicToc’s business and look at launching regional editions: both English-language regional editions and local language. We’re likely to make an announcement in the next month on those.
