Company founder Michael Bloomberg sent the following message to the staff with the launch of its new news website:
The Bloomberg digital experience has been transformed with the launch of an exciting new web site called Bloomberg Business. If you visit Bloomberg.com, you will see a completely re-imagined home for our global news and media operation.
The news site capitalized on Bloomberg’s unique media strengths. It combines the heart of Bloomberg News — factual, reliable, authoritative, and lightening-fast reporting that covers the world — with the spirit of Bloomberg Businessweek, which has earned a well-deserved reputation for excellence in both design and journalism, offering insightful, imaginative — and at times irreverent — stories and features.
Bloomberg Business unifies our news and media assets, something I’ve been particularly focused on since returning to the company last year. For the first time, our users will easily be able to capitalize on the combined strengths of our global media assets, which are unmatched.
Congratulations to Justin Smith and everyone who worked so hard to create this digital destination, which will allow us to better serve our readers and attract new ones, as well.
Mike
