Bloomberg’s Kelley helps boost traffic with understanding of advertising

Bloomberg Media chief operating officer Jacki Kelley was named to Variety’s “New York Women’s Impact” list.

Variety writes, “Not yet a full year into her Bloomberg tenure, Kelley has moved things forward with alacrity, relaunching the company’s flagship digital destination Bloomberg Business, and bringing the various Bloomberg Media properties under one branded umbrella — which helped goose traffic growth by double digits since January.

“Kelley’s ad expertise was honed at USA Today, Yahoo!, Martha Stewart Living Omnimedia and Interpublic. An ad woman fits just fine with a media company, she says: ‘I can pretty quickly think through how a client or agency might perceive what we’re creating. I’m a learner. You have to make sure you’re always curious, so you’re always growing.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.