Inaddition, Bloomberg Media posted another record video traffic month in June, reaching 16.5 million unique viewers worldwide and maintaining the No. 1 position in comScore’s Business and Finance category for the second month in a row.
With unique viewer growth up 349 percent year-over-year, Bloomberg remained ahead of Yahoo! Finance, International Business Times, CNBC, and CNNMoney.
Video streams increased 38 percent month-over-month to more than 165 million streams globally. Viewers averaged 6.2 minutes per video, the highest among the top five publishers.
“As we execute our consumer media strategy, we are prioritizing investments in digital video,” said Bloomberg Media CEO Justin B. Smith. “We are expanding our distribution network and evolving our product and editorial direction to further cement our No. 1 position among global business and finance media. We’ll have more to share on that front soon.”
Bloomberg Politics recorded 2.9 million unique visitors in June and 1.3 million unique video viewers, placing ahead of FOX News, The Huffington Post, and Vox.com, comScore’s News/Politics category.
This week, the Bloomberg.com homepage design was updated to provide more headlines “above the fold.”
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