Categories: OLD Media Moves

Bloomberg TV launches iPad app

Bloomberg LP launched Bloomberg TV+, the an ad-supported live streaming, 24/7 video experience for business news on the iPad, on Thursday.

In addition to the 24/7 free live stream, there’s original content, access to on-demand episodes of programs such as “Game Changers” and “TechStars,” clips of interviews and breaking news.

While the app’s main focus is video, users can also get live market data and related news for companies mentioned in videos. There are other functions such as clip or topic searching, portrait and landscape views, and sharing options.

The lead advertising launch partner is Credit Suisse, and sponsors are Johnnie Walker Blue, OppenheimerFunds, NYSE Euronext, and Verizon.

See the app here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.