Categories: OLD Media Moves

Bloomberg TV launches “European Close”

Bloomberg Television has started a new show called “Bloomberg Markets European Close” that uses anchors in different continents.

Michael P. Hill of Newscast Studio writes, “The new block, which is known as ‘Bloomberg Markets European Close,’ airs at 11:30 a.m. eastern time, which is 4:30 p.m. in London, is hosted by Betty Liu in New York and Mark Barton in London.

“Liu originates from the newly-revamped Bloomberg studio at 731 Lexington Avenue, while Barton is in the network’s London newsroom, primarily positioned in front of a large flat screen in an attempt to mimic virtual architectural backgrounds and video walls found in New York, albeit on a smaller scale.

“The network’s London newsroom is slated for an overhaul to better match the New York City set, according to NewscastStudio sources.

“Those video walls are used heavily in the New York studio to allow Liu and Barton to interact with each other, though the effect is a bit awkward at times due to satellite delays.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.