Bloomberg and UTV announced Thursday that they have created a partnership for an Indian business news television channel.
In the next month, the business news channel UTVi will be re-branded as Bloomberg-UTV. UTVi’s local newsgathering, production and distribution expertise combine with the financial news capabilities and global reach of Bloomberg to broadcast news and information for and about the Indian market.
Bloomberg-UTV will incorporate substantial international programming elements from the Bloomberg Television network. In addition, the Web site UTVi.com, which is the fastest growing financial portal in India, will be re-branded as bloombergutv.com with content from Bloomberg.
“We will welcome 30 million households in India to Bloomberg’s community of more than 200 million television households, who make up the most affluent and influential audience in the world,” said Andy Lack, CEO of Bloomberg’s Multimedia group, in a statement.
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