Bloomberg Television expands “Daybreak” show to Australia

Bloomberg Television launched on Monday “Daybreak Australia,” an hour-long morning program broadcasting live from Sydney in the bureau’s new television studio.

Hosted by Bloomberg TV anchors Haidi Lun in Sydney and Betty Liu in New York, the show covers the Australia market and global news developments.

Lun was previously a reporter for Bloomberg Television in Hong Kong where she covered the financial markets and general business news and trends across Asia-Pacific. Lun will also contribute live interviews and reports from Sydney on the latest news from Australia into Bloomberg Television’s global programming.

“We are stepping up our focus on critical market-moving news in Australia as it is a key part of the global market and kicks off the Asia-Pacific trading day,” said Al Mayers, global head of Bloomberg Television and Radio, in a statement. “By launching Daybreak in Australia, we are not only providing our audience with timely, compelling content, but we are further leveraging our unparalleled journalistic resources in the country. Our anchors are working seamlessly around the world to provide live Daybreak programming across our media hubs in New York, London, Dubai, Hong Kong and now Sydney.”

Bloomberg has more than thirty journalists based in its Sydney bureau, as well as a team based in Melbourne. Their reporting will be magnified with the launch of the new show. Bloomberg also plans to expand Daybreak, its mobile morning briefing for terminal subscribers, to include an Australia edition.