Categories: OLD Media Moves

Bloomberg starts asking hardcore web readers to register

Bloomberg had started to ask its most loyal readers to register on it website if they haven’t already in an effort to further customize its content and services to heavy users, a spokeswoman has confirmed to Talking Biz News.

The registration began several weeks ago and is free. The move falls in line with Bloomberg’s consumer strategy.

The heart of Bloomberg’s consumer media strategy has been to build a portfolio of global multi-platform brands that speak directly to its premium audience through a concentrated, direct audience approach, and asking visitors to register helps Bloomberg engage more with its readers.

Similar to publications that have user registration on their sites such as New York Times, CNBC and Quartz, Bloomberg has had a system for registering users on Bloomberg.com and our mobile app for many years.

And it’s always required registration for the markets Watchlist for its users to be able to monitor their personalized list of companies.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.