Bloomberg had started to ask its most loyal readers to register on it website if they haven’t already in an effort to further customize its content and services to heavy users, a spokeswoman has confirmed to Talking Biz News.
The registration began several weeks ago and is free. The move falls in line with Bloomberg’s consumer strategy.
The heart of Bloomberg’s consumer media strategy has been to build a portfolio of global multi-platform brands that speak directly to its premium audience through a concentrated, direct audience approach, and asking visitors to register helps Bloomberg engage more with its readers.
Similar to publications that have user registration on their sites such as New York Times, CNBC and Quartz, Bloomberg has had a system for registering users on Bloomberg.com and our mobile app for many years.
And it’s always required registration for the markets Watchlist for its users to be able to monitor their personalized list of companies.