Bloomberg redesigns its iPad app

Kevin Smith of Business Insider writes Thursday about the redesigned iPad application by Bloomberg.

Smith writes, “The new version brings massive changes, including a redesign and customizable interface.

And it isn’t just for Wall Streeters either, Bloomberg’s app is a great way to keep track of your personal investments too.

“‘The redesigned Bloomberg app is personalized for users, enabling them to dig as deep as they want into the content and data. It’s a rich experience without being overwhelming. That’s what makes it so unique,’ said Oke Okaro, global head & general manager of mobile and connected devices for Bloomberg L.P.

“Some key features include:

Streaming video. We love how you can “pop out” a video and watch it while doing other things in the app like managing your watch list or reading an article.
Quick access to company information and financials by simply tapping on the company name from an article.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.