OLD Media Moves

Bloomberg redesigns its iPad app

November 15, 2012

Posted by Chris Roush

Kevin Smith of Business Insider writes Thursday about the redesigned iPad application by Bloomberg.

Smith writes, “The new version brings massive changes, including a redesign and customizable interface.

And it isn’t just for Wall Streeters either, Bloomberg’s app is a great way to keep track of your personal investments too.

“‘The redesigned Bloomberg app is personalized for users, enabling them to dig as deep as they want into the content and data. It’s a rich experience without being overwhelming. That’s what makes it so unique,’ said Oke Okaro, global head & general manager of mobile and connected devices for Bloomberg L.P.

“Some key features include:

  • Streaming video. We love how you can “pop out” a video and watch it while doing other things in the app like managing your watch list or reading an article.
  • Quick access to company information and financials by simply tapping on the company name from an article.”

Read more here.


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