Bloomberg Radio to provide content for CBS Radio

CBS Radio has struck a deal where Bloomberg Radio will provide business news updates on its stations twice an hour.

The business reports will appear on CBS- owned and operated radio stations in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia and Boston.

“This partnership will greatly raise the level of our business coverage, enhancing our product in cities from coast to coast,” said Scott Herman, CBS Radio executive vice president of operations and New York market manager, in a statement. “Bloomberg reporters will offer expertise and depth to local business stories of interest, reaching audiences of our individual radio stations.”

In 2010, Bloomberg Radio shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Each day, the station broadcasts more than 20 live interviews with economists, market analysts, authors and politicians on shows such as “Bloomberg Surveillance” with Tom Keene and Michael McKee, which airs weekday mornings from 7 a.m to 10 a.m

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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RobTheStreet says:
January 6, 2015 at 9:19 pm
On the CBS Radio station here in Boston, MarketWatch Radio was previously the provider of content. On New Year's Day, it switched to Bloomberg Radio, but with the same talking heads. It looks like after Dow Jones cut the radio business, Bloomberg slipped right in and picked up all of those employees. Great news, really.