Categories: OLD Media Moves

Bloomberg puts CNBC in awkward position over conference coverage

The Sohn Investment Conference is now teaming up with Bloomberg Link, Bloomberg’s conference business, to produce its annual investment conference, leaving rivals such as CNBC with some tough decisions to make about how to proceed with coverage, reports Linette Lopez of Business Insider.

Lopez writes, “Every journalist covers Sohn — CNBC, Bloomberg, Reuters, you name it — and everyone is looking for some way to stand out and dominate coverage. You want to be the fastest, the most comprehensive, the smartest.

“Since Sohn had never been associated with any news organization, the whole field was wide open for anyone to win it.

“That’s why it’s interesting that Bloomberg got this gig. It’s no secret that CNBC has an ‘us-first-or-not-at-all’ policy about TV guests and events.

“And in the 20 years that The Sohn Foundation has been throwing these conferences, they’ve has never partnered with anyone — especially not a company with a business news arm — until now.

“Bottom line, there’s no way that this isn’t getting some serious thought inside CNBC headquarters.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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