The Sohn Investment Conference is now teaming up with Bloomberg Link, Bloomberg’s conference business, to produce its annual investment conference, leaving rivals such as CNBC with some tough decisions to make about how to proceed with coverage, reports Linette Lopez of Business Insider.
Lopez writes, “Every journalist covers Sohn — CNBC, Bloomberg, Reuters, you name it — and everyone is looking for some way to stand out and dominate coverage. You want to be the fastest, the most comprehensive, the smartest.
“Since Sohn had never been associated with any news organization, the whole field was wide open for anyone to win it.
“That’s why it’s interesting that Bloomberg got this gig. It’s no secret that CNBC has an ‘us-first-or-not-at-all’ policy about TV guests and events.
“And in the 20 years that The Sohn Foundation has been throwing these conferences, they’ve has never partnered with anyone — especially not a company with a business news arm — until now.
“Bottom line, there’s no way that this isn’t getting some serious thought inside CNBC headquarters.”
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