Categories: OLD Media Moves

Bloomberg Media to provide video content for Yahoo Japan

Bloomberg Media Group announced Thursday that it has entered into a video content partnership with Yahoo Japan to feature subtitled Bloomberg video content on its website.

This partnership marks Yahoo Japan’s first move into business video content, and a first for Bloomberg in localized Japanese language video.

“In view of the demand from Japan for local language video content on global business and finance news, we felt it was important to explore an innovative distribution model so we are able to have broader reach across Japan’s mobile and cosmopolitan business consumer segment,” said Dan Molloy, commercial director, Asia-Pacific, Bloomberg Media Group, in a statement.

This month, Bloomberg has also enhanced its Japanese news homepage to profile its multimedia coverage, including videos, breaking news, market data and features.

There are also enhanced feature stories delivered through graphics, more technology and luxury stories to appeal to the global business leader, translated Japanese video segments covering global and domestic news, and live streaming of Bloomberg Television coverage on the new video page.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.