This partnership marks Yahoo Japan’s first move into business video content, and a first for Bloomberg in localized Japanese language video.
“In view of the demand from Japan for local language video content on global business and finance news, we felt it was important to explore an innovative distribution model so we are able to have broader reach across Japan’s mobile and cosmopolitan business consumer segment,” said Dan Molloy, commercial director, Asia-Pacific, Bloomberg Media Group, in a statement.
This month, Bloomberg has also enhanced its Japanese news homepage to profile its multimedia coverage, including videos, breaking news, market data and features.
There are also enhanced feature stories delivered through graphics, more technology and luxury stories to appeal to the global business leader, translated Japanese video segments covering global and domestic news, and live streaming of Bloomberg Television coverage on the new video page.
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