“The point of a ‘freemium’ model — or one that includes a free offering as well as a paid one for access to additional features — is not to replace Bloomberg Media’s sponsor-driven events business, but is seen as a growth tactic, said Patrick Garrigan, global head of Bloomberg Live. It is an opportunity to bring audiences closer to Bloomberg’s content, journalists and stories — virtually right now, but eventually in-person too, he added. It can also drive subscriptions.
“Bloomberg Media began testing paid event tiers with its annual ‘The Year Ahead’ event, held Jan 26-28. The company gave attendees three options: register for free to access live main stage sessions and Q&As, or sign up for one of two paid offerings.”
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