To build successful business models, publishers and content creators need to produce premium quality video that comes from its editorial mission and meets audience demand, M. Scott Havens, Bloomberg Media’s global head of digital, said at the Digiday Video Anywhere Summit in Palm Beach.
Bringing high-quality content to your audiences is “where publishers need to go,” said Havens.
A good example can be found in Bloomberg’s recently debuted series “Hello World,” which features Bloomberg Businessweek tech writer Ashlee Vance traveling around the world to find inspiring, exceptional technology.
“This lies at the sweet spot of our editorial mission, our audience’s desires – the concepts they want to see – and our advertisers desires to be aligned with great high quality content,” Havens told the Digiday Summit audience. “What’s great about ‘Hello World’ is we shot it with a digital team, and we’re going to run it both on the web and on TV. It’s a great example of how we’re doing high quality series that can run across multiple platforms.”
The series also incorporates Snapchat – a first for the platform.
Bloomberg Media has scaled its digital video business to about 20 million unique viewers per month and 184 million streams in February 2016, according to comScore Video Metrix.
Read more of what Havens said here.
