Andrew Edgecliffe-Johnson of the Financial Times writes in Monday’s paper about Bloomberg L.P. launching a series of newsletters that will cost subscribers $2,000 per year.
Edgecliffe-Johnson writes, “A daily economics newsletter and three weekly titles covering hedge funds, mergers and structured notes have been available for free to customers of the Bloomberg Professional terminal service since June, and have amassed 35,000 subscribers.
“All four will be offered to non-subscribers from Monday, with additional newsletters on other topics planned for the coming months.
“Ted Merz, executive editor of the newsletter group, said the next title would cover leveraged finance.
“The Bloomberg Brief newsletters will be sent digitally, as PDF files to be read on a computer screen or tablet computer, or text files accessible from a BlackBerry or other smartphone.
“Brian Rooney, who runs product development for news, research and other Bloomberg Professional applications, said the four titles available so far were produced by a dedicated staff of about two dozen people.”
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