Chris Ariens of Adweek writes about how Bloomberg is getting into the consulting business.
Ariens writes, “Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy.
“‘Everything we do is from and for our audience,’ said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. ‘Yes, Bloomberg is a media owner, but it’s so much more,’ Benett told Adweek.
“The new consultancy will tap rich data from the Bloomberg terminals, the built-in research arms of Bloomberg Intelligence and Bloomberg New Energy Finance (BNEF) as well as its 2,700 journalists and analysts.
“‘Given what’s happening in the industry with the complete blurring of the lines where consultancies are taking over agencies, we have a tremendous opportunity,’ said Benett, who spent the last 13 years at Havas, lastly as CEO of the Creative Group.”
Read more here.
