Categories: OLD Media Moves

Bloomberg is expanding QuickTake

Bloomberg announced Friday that it is expanding its QuickTake franchise by adding shorter, Q&A-style explainers to help readers quickly navigate breaking news and understand a story’s fundamentals as it develops.

The company is also offering QuickTakes, which was introduced in 2013, for content licensing.

According to a recent study by the Brookings Institution, QuickTakes have established Bloomberg as a leader in explanatory journalism. Since launching, Bloomberg QuickTakes have covered nearly 300 subjects, ranging from negative interest rates to Abenomics to zombie banks to Alzheimer’s disease.

The new QuickTake Q&As accompany breaking news stories to answer the questions readers may still have. For example, recent Q&As have explained the ins and outs of Hillary Clinton’s use of a private e-mail system, why investors are fleeing U.K. real estate funds post-Brexit and Puerto Rico’s biggest default in history.

QuickTake is overseen and edited by Leah Harrison Singer, who has been with Bloomberg since 1994.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.