Media Moves

Bloomberg is expanding QuickTake

July 22, 2016

Posted by Chris Roush

Screen Shot 2016-07-22 at 1.50.19 PMBloomberg announced Friday that it is expanding its QuickTake franchise by adding shorter, Q&A-style explainers to help readers quickly navigate breaking news and understand a story’s fundamentals as it develops.

The company is also offering QuickTakes, which was introduced in 2013, for content licensing.

According to a recent study by the Brookings Institution, QuickTakes have established Bloomberg as a leader in explanatory journalism. Since launching, Bloomberg QuickTakes have covered nearly 300 subjects, ranging from negative interest rates to Abenomics to zombie banks to Alzheimer’s disease.

The new QuickTake Q&As accompany breaking news stories to answer the questions readers may still have. For example, recent Q&As have explained the ins and outs of Hillary Clinton’s use of a private e-mail system, why investors are fleeing U.K. real estate funds post-Brexit and Puerto Rico’s biggest default in history.

QuickTake is overseen and edited by Leah Harrison Singer, who has been with Bloomberg since 1994.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.