Bloomberg hires Thiruvengadam as head of audience engagement

Bloomberg has hired Meena Thiruvengadam, head of audience development at Business Insider, to be its head of audience engagement.

At Business Insider, she oversaw audience development and social media strategy for Business Insider, Tech Insider and Insider. She had been there for a little bit more than a year.

Thiruvengadam has worked in a variety of roles for legacy media brands and digital startups, including as an editor for Yahoo Finance from May 2014 to November 2015 and as a reporter writing for Dow Jones Newswires and the Wall Street Journal from May 2008 to January 2011.

Before that, she spent four years as a business reporter for the San Antonio Express-News.

She has a bachelor’s degree from the University of Texas-San Antonio and a master’s degree from Northwestern University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.