James Ledbetter of The Big Money argues Wednesday that Bloomberg‘s acquisition of BusinessWeek magazine is a steal.
“But with Businessweek.com, Bloomberg is getting a Web site with lots of readers and lots of upside potential. According to compete.com, Businessweek.com has more than 5 million unique visitors a month, about as many as Bloomberg.com. And those figures are probably low because of Compete’s tendency to undercount; I imagine the real number is closer to 8 million uniques.
“That in and of itself is a viable business, and at $15 million is a major bargain. Consider that last year, Guardian Media bought PaidContent for $30 million, and that site has a monthly audience of maybe 250,000. Yeah, OK, PaidContent has other businesses, and Guardian clearly overpaid, but I’d say Norm Pearlstine and Bloomberg have just snatched up a major player in the online business journalism world for a song, and hardly anyone has noticed.”
Read more here.
Bloomberg Law has hired Olivia Alafriz to cover insurance litigation and regulation. She is on the corporate…
Bloomberg Law has hired Lauren Clason to cover health benefits. She has been a health care reporter…
New York Times business editor Ellen Pollock sent out the following: I’m excited to announce: Mohammed Hadi…
Hannah Dreier, an investigative reporter at The New York Times, won a Pulitzer Prize for investigative reporting…
The Washington Business Journal has hired Ben Peters to cover commercial real estate. He has been the…
Bloomberg Radio has a rare opportunity for a motivated, hardworking Producer to contribute to it's…
View Comments