Categories: OLD Media Moves

Bloomberg gets @Brexit feed on Twitter

Adam Blenford, digital news managing editor, EMEA, at Bloomberg News, sent this memo to the London newsroom:
London Newsroom:

In case you missed all the tweets, I’m delighted to say that we have a brand new social channel to shout about today: @Brexit is the latest addition to our family of snappily named Twitter handles.

Since the referendum vote on June 23 we’ve seen strong and continued interest in the Brexit saga across all platforms, with audiences flocking to a series of market-moving scoops, interviews, explainers, analysis and graphics. The success of the daily Brexit Bulletin newsletter encouraged us to expand to new platforms and led us towards Twitter, a real-time outlet with an engaged audience that is a great fit for our output. Now we’re up and running we hope @Brexit will be a perfect always-on companion to the daily newsletter.
We launched on Sunday with a fun GIF playing on Theresa May’s well-known slogan “Brexit means Brexit,” and within a few hours we were already closing in on 1,000 followers. The London digital team is looking forward to working with Brexit editor Simon Kennedy and others around the newsroom as we seek new ways to tell the story that will define Britain and the EU for years to come.
Please forward on to colleagues, follow @Brexit and share at will!
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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